Aamir Khan’s ‘PK’ box office collections hit Rs 26.63 cr on Day 1, fails to ink record, beaten by Shah Rukh Khan’s ‘HNY’

The ‘anticipation’ over Aamir Khan starrer ‘PK’, which released Friday, has been deflated, considerably, as far as box office collections are concerned.
According to reports, ‘PK’ box office collections have been Rs 26.63 crore on Day 1. Earlier, the business of the movie had been reported to be Rs 30 crore but was later rectified.
The producers of ‘PK’ and Aamir Khan himself, were quite secretive and coy leading up to the release of the film about its content, building up the anticipation among the fans who were expected to rush to the theatres in droves.
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Sushant Singh Rajput and Anushka Sharma in a still image from ‘PK’. (Bollywood Hungama)
While the crowds in cinemas did jump, they were nowhere near what the year’s best movies have been able to generate and where the plots were more or less out there in the public domain much before the films themselves released. Is this a lesson for those who may look to follow in Aamir Khan’s footsteps? Time will tell.
A number of reasons may have been responsible for Aamir Khan not being able to generate first day records. Among them the foremost is that Friday was not a holiday (some top movies of 2014 raced ahead because they released on Friday when it was a holiday and in fact, some reaped rich rewards due to the super-weekend too).
The other reason may well be that once people saw the ‘nude’ poster of Aamir Khan, the rest of the message was clear to the fans – there would be no ‘full Monty’ by the superstar – everyone knew that that was not forthcoming as far as Anushka Sharma too was concerned. The highlight was already out and the rest, whatever it is, could never equal the sensationalism of the image.